Brand

VAND brand assets.

The wordmark, the palette, and the rules for using them. For press, partners, and anyone writing about VAND. Press kit →

Wordmark

VANDOn dark — primary
VANDOn light — chips only

The mark is the word itself — no glyph, no icon. Download: wordmark PNG · stacked PNG. Don't recolor, stretch, add effects, or rebuild a "V" icon from it.

Colors

Ink black
#050507
Backgrounds, app & site
Bone white
#FAFAFA
Primary text & logo
Signal blue
#2563EB
Primary accent
Sky blue
#60A5FA
Highlights & links

Naming & taglines

  • Always "VAND", all caps. Never "Vand" or "vand" in prose.
  • Primary tagline: "Your AI doesn't have a parent company."
  • Secondary: "Your life is not a product."
  • Category: "the first personal AI" — not "tracker", not "wellbeing app".